Privacy Policy
Last Updated: March 2026
St. John's Bluff Animal Care Center and SJB Pet Services ("we," "us," or "our") operates the website accjacksonville.com (the "Site"). This Privacy Policy describes how we collect, use, protect, and share your personal information when you visit our Site, use our services, or communicate with us.
By using our Site, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access or use our Site.
Information We Collect
Information You Provide Directly
We collect personal information that you voluntarily provide to us, including when you:
- Fill out a contact form or appointment request form
- Register as a new client
- Call, email, or text our office
- Subscribe to communications or marketing messages
- Interact with us on social media
This information may include your name, email address, phone number, mailing address, pet information (name, breed, age, medical history), and any other details you choose to provide.
Information Collected Automatically
When you visit our Site, certain information is collected automatically through cookies and similar technologies, including:
- Your IP address
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring website or search terms that brought you to our Site
- Date and time of your visit
- Device type and screen resolution
We use this information to analyze Site traffic, improve our Site's functionality, and understand how visitors interact with our content.
Cookies
Our Site uses cookies — small data files stored on your device — to enhance your browsing experience. Cookies help us remember your preferences, understand how you use our Site, and improve Site performance.
You can control or disable cookies through your browser settings. However, disabling cookies may affect the functionality of certain features on our Site.
How We Use Your Information
We use the personal information we collect for the following purposes:
- To respond to your inquiries, appointment requests, and service questions
- To provide veterinary care, grooming, boarding, and related pet services
- To send appointment reminders, service confirmations, and follow-up communications
- To send promotional messages, newsletters, or updates about our services (with your consent)
- To process payments and maintain client records
- To improve our Site, services, and customer experience
- To comply with legal obligations and protect our rights
How We Share Your Information
We do not sell, rent, or lease your personal information to third parties for their marketing purposes.
We may share your information with trusted third-party service providers who assist us in operating our business, including:
- Website hosting and analytics providers (e.g., Google Analytics)
- Payment processors
- Appointment scheduling and patient portal software (e.g., Vetter Software)
- SMS and messaging service providers — solely to facilitate message delivery on our behalf
- Email marketing platforms
These service providers are authorized to use your personal information only as necessary to provide services to us and are required to protect your information.
We may also disclose your information if required by law, in response to a valid legal request, or to protect the safety, rights, or property of our business, our clients, or the public.
SMS/Text Messaging
1. Collection of Phone Numbers: We collect your mobile phone number when you choose to opt in or otherwise provide it to us. By submitting your number, you consent to receive text messages from St. John's Bluff Animal Care Center and SJB Pet Services, as described in our Terms of Service.
2. Use of Phone Numbers: We use the phone number you provide to send you promotional and transactional messages, such as appointment reminders, service updates, promotional offers, and responses to your inquiries.
3. Sharing of Information: We do not sell, rent, or lease your personal information to third parties. We may share your phone number with trusted service providers who assist in delivering our text messages (e.g., [MESSAGING PROVIDER] for SMS transmission), but only for the purposes of administering this service on our behalf.
4. Opt-Out: You may opt out of the Program at any time by replying STOP to any text message you receive from us. After this, you will receive a one-time opt-out confirmation text. No further text messages will be sent unless you re-subscribe.
5. Security Measures: We follow industry-standard security measures to protect your personal information, including your phone number, from unauthorized access and disclosure. However, no data transmission over the internet or mobile networks can be guaranteed 100% secure.
6. Your Rights: Depending on where you live, you may have rights under certain privacy and data protection laws. These may include the right to access, correct, or delete your personal information. You can exercise these rights by contacting us using the information at the bottom of this page.
7. More Information: For more details on our SMS program, please review the SMS/Text Messaging Terms & Conditions section of our Terms of Service page.
Data Security
We implement reasonable physical, electronic, and procedural security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include secure server environments, encrypted data transmission, and restricted access to personal information by authorized personnel only.
However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
Third-Party Links
Our Site may contain links to third-party websites, including our patient portal, pharmacy, pet insurance provider, and social media profiles. These third-party sites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policies of any third-party sites you visit.
Children's Privacy (COPPA)
Our Site and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete that information. If you believe a child under 13 has provided us with personal information, please contact us using the information below.
California Privacy Rights (CalOPPA)
California residents have the right to request information about how their personal data is shared with third parties for direct marketing purposes. As stated in this policy, we do not share your personal information with third parties for their direct marketing purposes.
California's "Do Not Track" Disclosure: We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place. We do not allow third-party behavioral tracking on our Site.
California residents may request access to, correction of, or deletion of their personal information by contacting us using the information provided below.
Florida Privacy Considerations
As a Florida-based business, we comply with applicable state and federal privacy laws. Florida residents have the right to know what personal information we collect, why we collect it, and how it is used. You may contact us at any time to inquire about the personal information we hold about you or to request its correction or deletion.
Email Communications (CAN-SPAM Act)
We comply with the CAN-SPAM Act. When you provide your email address, we may send you service-related communications, appointment reminders, and promotional messages. You can opt out of promotional emails at any time by clicking the "unsubscribe" link at the bottom of any marketing email or by contacting us directly.
If you opt out of promotional emails, we may still send you transactional or service-related communications (such as appointment confirmations) as necessary to provide our services.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Pet medical records are retained in accordance with applicable veterinary recordkeeping requirements.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make changes, we will update the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically.
Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of the updated terms.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us at:
St. John's Bluff Animal Care Center / SJB Pet Services 2520 Saint Johns Bluff Road Jacksonville, FL 32246 Phone: (904) 646-9414 Website: accjacksonville.com
